Packaging & Brand Identity
Good ideas deserve good design.
Featured Work
Partners in creativity
Trusted by brands big and small
What you're looking at isn't the final design.
It's the one we couldn't stop thinking about.
Full case study coming soon.
Featured In
A little bit of NUVIO, all over the map.
While I’ve mostly been at my desk, the work has been doing a little travelling of its own. A few corners of the world where NUVIO has left its little mark.
Designs Without Borders
Thoughtful Strategy. Intentional Design. Real Impact.
Partnering with purpose-led brands and teams to create branding, packaging, and visuals that connect across markets.
30+
Projects Completed: Packaging and brand identity projects for startups, small businesses, and global brands across food, beverage, skincare, wellness, and FMCG.
6+
Years Design Experience:
Collaborating with brands like Ketchum, Améli Home, Talented and Wild Chai, backed by 3.5 years in retail and visual merchandising with Ritu Kumar.
1M+
Combined Campaign Reach: Creative work across freelance and agency projects, spanning packaging, print, and digital campaigns designed to connect brands with their audiences.
100+
Deliverables Created: From packaging systems and brand identities to campaign assets, social creatives, and pitch decks across digital and print.
What sets me apart
I’m not just here to make things look good, I design with intent. From crafting playful packaging to building bold brand identities, I focus on visuals that connect, communicate, and cut through the noise. With experience both inside fast-paced agencies and as an independent designer, I bring the best of both worlds: big-picture thinking and hands-on craft. Every project I take on is built with care, backed by strategy, and always a little bit unexpected.
Branding That Tells a Story
Every brand has a voice my job is to help express it. From naming and visual identity to packaging and tone, I shape branding systems that not only look good but feel intentional and aligned with a brand’s purpose.
Design Grounded in Behavior
With a background in visual merchandising and human-centered design, I approach every project with empathy. I consider how people see, feel, and engage with design, blending psychology and aesthetics to drive deeper connection.
Client-Centric Approach
I make it my job to listen first. My process is collaborative, flexible, and shaped by your goals. Whether you're launching a bold new product or refining an existing identity, I design with your audience, vision, and vibe at the core. No templates. No one-size-fits-all.
Tools & Skills
Comfortable with tools like Adobe Creative Suite, Figma, Notion, Miro, and AI-powered creative tools. I use AI for research, ideation, content creation, and workflow optimization. I bring a balanced mix of design, collaboration, and communication skills. From wireframes to visual content, I focus on getting the work done thoughtfully and efficiently.
Now Booking for November!
Packaging Design
Packaging is often the first interaction someone has with a product. I design packaging that is distinctive, practical, on-brand, and ready for the market from concept and visual direction to typography, layout, materials, and final artwork. Whether it’s skincare, food, beverage, wellness, or FMCG, I create packaging that looks good, communicates clearly, and works as part of a wider brand system.
Brand Identity
I create visual identities that give brands a clear and distinctive presence from logos and typography to colour, graphic elements, and visual systems. The focus is on building identities that work beautifully across packaging, print, and everyday brand touchpoints.
Print & Marketing Collateral
From brochures and catalogues to menus, stationery, campaign materials, and other printed touchpoints, I create print design that feels considered, cohesive, and unmistakably on-brand. Every piece is designed to work alongside the brand and communicate clearly in the real world.
Creative Design Collaboration
Need an extra design hand on a project? I collaborate with creative studios, branding agencies, and in-house teams on packaging, brand identity, and print design projects. I can step in at different stages from developing concepts and visual systems to artwork and production-ready files, working as an extension of your team.
TESTIMONIALS
STRAIGHT FROM THE FEED
Exceeded my expectations in the best way. Your organisation, professionalism and commercial awareness was like nothing I've experienced previously with other service providers. You weren't just getting the job done, you wanted the best outcome for the brand and the business as a whole.
Cindy, Founder- Améli Home
Thanks for all your hard work, Deepti! You’re truly a team player and we super appreciated all your help. Hope to connect again but wishing you all the best in the meantime!! Take good care.
Melissa Coombes (Vice President- KETCHUM)
I had a great experience working with Deepti. She is very professional, attentive, and easy to communicate with. She understood our vision and delivered high-quality work. I truly appreciated her dedication and attention to detail. I would definitely recommend working with her.
Abir, Founder- Léya bio
Thank you so much for all the hard work and going back and fourth to finalize this. We really appreciate you so much Deepti - we can’t even put it into words! You are by far the best person we have EVER worked with. Cannot commend you enough.
Jasmine and Alicia (Founder's- WILD CHAI)
My sister & I worked with Deepti for a very important project and I'm so happy we chose her. She is been a real trooper! She is patient, smart, responsible and creative. We consider her part of our team now & can’t wait to keep creating beautiful products together. I highly recommend her , you won’t be disappointed;).
Val (Founder VALMARE)
This looks Stunning! Thank you Deepti, for your creative work and prompt responses. I will reach out again when I have more work.
Abhishek, Collaborator- Samuel Luke Ministries
I would like to say I am always moved when someone is kind even in the face of adversity which is something you demonstrated. So thank you for being a light in the darkness. I would love to work together with you again :)
Lou (Founder ELEVEN ELEVEN)
Loved working with you Deepti! Appreciate all the quick turnarounds. Hopefully we’ll get the opportunity to work together again in the future.
Gabrielle Belanger (Digital Strategist- KETCHUM)
Deepti!! Thank you so much for all your hard work and incredibly quick turnarounds. Appreciate it all so much! Hope we cross paths again soon. :)
Emily Haw (PR & Communications- KETCHUM)
Deepti has been an absolute star during her co-op as social marketing and product designer at portfolii. She nailed creating catchy and impactful social media contents and striking illustrations, enhancing our online presence and supporting video content creation. She initiated and contributed significantly to the redesign of a key platform component, ensuring a smooth handover to continue her efforts seamlessly. Deepti's work ethic, self-driven nature, and collaborative spirit, coupled with her ability to blend creativity with strategic thinking, make her highly recommended for any company seeking a talented and proactive designer.
Siamak Sartipi (CEO- ALERT PASS)
Deepti was great to work with proactive, reliable, and quick to take ownership. She consistently took initiative without needing follow-ups and handled the dev hand-off smoothly by the end of the project.
We appreciated how she introduced thoughtful UX solutions that made the app flow clearer and more intuitive for users. Her ability to manage time well, take on additional tasks when needed, and work collaboratively with the team helped everything run efficiently. We’d be happy to work with her again in the future.
Akash & Sunil (Founder's- GOPOOL)
Working with Deepti has been an incredibly smooth experience. She consistently delivered high-quality work on time, even with quick turnarounds and multiple projects running in parallel. From designing product brochures and journal layouts to handling our social content, she managed everything with clarity and purpose. We were so pleased with the results that we asked her to lead the brand identity and strategy for our new venture, Calma Creative. Her ability to understand our brand’s essence and translate it into thoughtful, cohesive design has made her a trusted creative partner
Usha (Founder- CALMA COLLECTIVE, CALMA CREATIVE)
![A little more NOM-NOMZ because apparently one post wasn’t enough. 🍔
This project was about taking a playful fast-food brand and making that personality show up everywhere from takeaway boxes and cups to menus, food packaging and the little brand moments in between.
Basically: if you’re going to make people hungry, the packaging should join in too. 🍟
[packaging design • food packaging • restaurant branding • fast food branding • FMCG packaging • consumer packaging • product packaging • packaging systems • brand identity • packaging for startups • new product packaging • restaurant packaging • food brand design • DTC packaging • packaging design for new businesses • freelance packaging designer • packaging designer for hire • creative agency collaboration • freelance designer for agencies • global packaging design]
#packagingdesigner #foodpackaging #restaurantbranding #packaging #fmcg](https://scontent-den2-1.cdninstagram.com/v/t51.71878-15/779957692_1782719126409443_4684750525445730985_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=110&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=P4JDgIbSLq8Q7kNvwG66Rlw&_nc_oc=AdqmyFvNLErNDPUKGj6BoVH50DFtyhRixNdmaQbW4QijP_-AuyoJRppG0u8dorbAqlM&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=Mau0VeEGj4PExcdriuasjw&_nc_tpa=Q5bMBQIA8aJrbOhNCOnCXyFZ6KsrhN5fHPyOQxV8RlGURlpzwT2RwlD0321KdvYqyXL7iIfwalpyS6uo&oh=00_AQQZyQXhjBeFb2W-iOgKpBd4CbQUpb92W_Irv6-6NBResg&oe=6AF19771)
![One skincare brand. Multiple products. One visual system.
Sadie Skin explores how a skincare identity can stretch across topical skincare, edible beauty and future product extensions without losing its recognisability.
I developed the brand identity and packaging system around colour, typography and simple visual cues giving each product its own personality while keeping the range connected.
The system was then explored across retail packaging, e-commerce, product visuals and seasonal campaign concepts to see how the brand could work beyond the pack.
A packaging system should do more than make individual products look good.
It should make the whole brand easier to recognise.
Full project → link in bio.
[packaging design, packaging designer, skincare packaging, beauty packaging, packaging system, packaging strategy, brand identity, product packaging, FMCG packaging, beauty branding, product launch, emerging beauty brands, DTC brands, creative agencies]
#PackagingDesign #edibleskincare #gummy #explorepage✨ #sensory](https://scontent-den2-1.cdninstagram.com/v/t51.71878-15/769051358_1040586755565367_338783754141498701_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=109&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=QDOIuE8EqL8Q7kNvwGI76cg&_nc_oc=AdoL-pfo9uJuFQd5Sj-i1DFbzNpfPZ5BtmmdSX3D79us7Y_Fm6xwdJWFS5xwVOWmBkY&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=Mau0VeEGj4PExcdriuasjw&_nc_tpa=Q5bMBQKtD1ciZ0ZvUiPBRZLeh1xhQlhLh7e4dcnSMtIJSooOO5Aaqbi3ii9SRfJkQm_Ma4wg8vG5uLhA&oh=00_AQRaA2Thx-BtGrIhQZYy4hkn49vMARsD6XOxMPX-8JHpag&oe=6AF19283)
![A splash of colors, textures, and flavors.
This is the moodboard for one of our latest projects, and let’s just say… it’s dripping with personality.
👀 Can you guess what the brand is all about? Drop your guesses in the comments ⬇️
(P.S. The reveal is coming soon, stay tuned!)
[branding design, packaging design, creative moodboard, design inspiration, bold colors, brand identity, packaging inspo, beverage branding, colorful design, graphic design inspo, mood board ideas, brand concept, visual storytelling, packaging designers, creative strategy, design trends 2025]
#moodboard #branding #packaging #graphicdesign #studiolife #colorpalette #colorcombination #maximalism #indiandesign](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/554934848_18047944985644148_7815161003962572893_n.webp?stp=dst-jpg_e35_tt6&_nc_cat=104&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=Q2w70ET1azgQ7kNvwEqX3O8&_nc_oc=AdpeLsp4H_Y8GdTC7jk28sYn6pdv19MGzqh1GIUfVopyaurI-dTqSaruQ-0Jtd0nCCE&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=Mau0VeEGj4PExcdriuasjw&_nc_tpa=Q5bMBQKyTsrMS_jPJ4zT_xVQXIa4iurCR7rv1h5Or5ojf5DlYM8vfjNnuMdsEeBOiRISqETUDM5wUxyk&oh=00_AQRoRzvS07GD1Mt6HVe_nKZAbTWpLTg8oGUWaMlYbctbsA&oe=6AF1BFFE)
![I swore I wouldn’t do this horizontal reel thing… but here we are 😅
Consider it a cinematic flex of bold packaging that refuses to sit quietly on the shelf.
Sometimes you play the algorithm, sometimes it plays you.
[packaging design, branding design, creative studio, graphic design inspiration, packaging inspo, design community, design process, brand packaging, visual storytelling, design trends 2025, bold packaging, aesthetic packaging, packaging designers, brand identity design, creative branding, packaging strategy, product branding, packaging concept, designer inspo, studio reel, 5120x1080, 5120x1080 trend, Horizontal Reel]
#5120x1080 #horizontal #trending #trendingreels #5120x1080trend #reelinstagram #ultrawide #cinematicvibes #trendingnow #instagramhack #reeltrend2025 #instagramnewformat](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/553291154_18047693225644148_1196664545558160187_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=NnFWhyeLyq0Q7kNvwG-DrLD&_nc_oc=AdoCURrNwROTXE8N3JUbUv7BgYCBno9zrb7rt4u-ae5u7VfsYu_JLBIUWFFyrnN1o2c&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=Mau0VeEGj4PExcdriuasjw&_nc_tpa=Q5bMBQKw-vdE3EBczxDLfQX7CTZAvymDGJCRYLGVM5i92EP980R0jYibHaepBuBFt0fwX28WdTCWUk72&oh=00_AQTPDx29OSmOw4MdwU7AUj22hhZbC3XHOra2gsEPM1H4KA&oe=6AF1B026)
Ready to get started?
Got a little something in the works? I'd love to hear about it! Once you send your enquiry, I'll drop you an email to arrange a 30-45 minute discovery call. We'll talk through your brief, ideas, expectations and timelines, and see how we can make things work together.